THE SECRET OF SUCCESS is persistence. But
what happens when you hit a setback and feel defeated? When you
conclude your goal is impossible, it takes a tremendous amount
of willpower to persist.
But when you feel defeated, you have almost
surely concluded something that is false: Nobody will ever
want my product, I'm just a loser, Everything I touch turns to
crap, etc. When a setback occurs, it brings you down. When
people are down, their thoughts become overly negative, distorted,
Learn to seek out the mistakes in your
thinking and correct them.
Don't try to persist by forcing yourself
to continue even when you feel defeated. Learn to poke holes
in your defeated conclusions and you will persist naturally.